what we’re curious about
Culture is all around us and we believe it could teach brands something unexpected.
Social Listening: What We Know About the Dating Space / 2024
In May 2024, Bumble Inc. released a series of billboard ads with messages like “You know full well a vow of celibacy is not the answer” and “Thou shalt not give up on dating and become a nun.” The company faced immediate backlash from the public with users on social media dubbing the campaigns as the “Bumble Fumble.” As long-time users and fans of Bumble (both its date and friend features), we felt compelled to dig deeper into the dating community and understand how a company that pioneered a new approach to dating missed the mark with current dating sentiments.
Cultural Trend POV: The New AAPI Representation / 2024
Anna Sawai made history by becoming the first Asian actress to win the Emmy for Outstanding Lead Actress in a Drama Series for Shōgun. This milestone, along with the growing visibility of Asian-owned businesses, inspired us to look into Asian representation in culture post-pandemic. Through research, social listening, and a focus group, we put together a mini trend digest on how brands can effectively embrace AAPI representation.